Look Faraway


Realized for: C.A.I. Italian Alpine Club

Who said that a price list must be a boring excel paper?

The Italian Alpine Club had the need to have a clear and visible price list for its huts, meanwhile expressing the values of the association and its members at the same time.

The graphic project aim it has been to create a poster able not only to give information but also to express the spirit of adventure, of the discovery and of staying outdoor that is part of every C.A.I. member.

The poster becomes also a decorative element to show inside the hut and not only a mere piece of paper to hide.

The poster will change his background every biennium, becoming a collection object for the hut managers and for the association members.

2018/ 2019

Using Format